Hpnotiq is a bright blue liqueur that is made from a blend of tropical fruit juices, premium vodka, and a hint of cognac. It was first introduced in 2001 by Heaven Hill Brands, a distillery based in Kentucky, United States. The liqueur has a sweet, fruity taste and is often served as a cocktail mixed with other ingredients such as pineapple juice, lemon-lime soda, or champagne. Hpnotiq has gained popularity in the nightclub and party scenes due to its striking blue color and unique flavor. It is often marketed towards young adults and is available in many bars and liquor stores around the world.